Humana believes that being outdoors is the key to healthy living — however our nation’s parks aren’t accessible to all. We partnered with the National Park Service to bring these awe-inspiring places to everyone.

How we did it

360° videos of places like Joshua tree and Yosemite immersed our audience in nature and inspired them to get outside.

We hid health factoids and tips within each park — helping us average an engagement rate of 31% throughout the campaign.

Trail maps and trip planning advice pointed people to the park nearest them.

social posts

We even hit the road with VR installations in major markets.

experiential