Social Media Battle

We leveraged the twitter followers of several NCAA basketball scions to make this sweepstakes a true Cinderella story. We started the conversation on twitter with analysis and trash talk that funneled viewers to our sweepstakes page.

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Sports luminaries like Greg Anthony and Danny Manning would tweet @CoxTv with a bitly driving to our sweepstakes page. From there, users could enter the sweeps, watch the full conversation, and check out our bundle offers.

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