Hot dog stand challenge

The pandemic hit hot dog stands hard. To rescue these institutions, we created the Vienna Beef Hot Dog Stand Challenge. We dared Chicagoans to visit all 367 stands in just 6 weeks for the chance to become the Hot Dog Queen (or King) of Chicago. Using QR codes, geo-fencing, check-in trackers and a live leaderboard we kept a tight competition going all summer. 83 million earned impressions and an 11.25% increase in sales were the crowning sport peppers on top of one delicious summer.